Congratulations Latitude One! Winner of the national marketing excellence award
The marketing campaign to launch Ingenia Lifestyle’s flagship over 55s community at Port Stephens on the NSW central coast has been recognised at the National Retirement Living Awards 2018.
Latitude One is located at Anna Bay and will consist of 270 brand new homes, offering a modern gold-class resort-style community for over 55s under the land lease ownership model.
The Marketing Excellence Award was presented to Ingenia Lifestyle at a gala ceremony at Parliament House in Canberra in November.
The high-level marketing objectives for the Latitude One campaign included establishing the project as a desirable brand in the local area; increasing awareness through targeted advertising, community engagement and marketing; attracting purchasers over two stages; building a database of qualified leads and achieving settlements.
The strategy saw sales objectives reached months ahead of schedule, with thirty Stage One homes completed and settled four months early.
Stage Two homes were fast-tracked and released for sale and were oversubscribed, leading to the early release of Stage Three of the project.
Latitude One has been a collaborative effort by sales, marketing and development and continues to set new benchmarks in the industry, now to be recognised by the peers in the industry for its excellence has been exciting and rewarding.
The National Retirement Living Awards recognise the contribution and achievements across all areas of the retirement living sector by the people and companies helping ensure senior Australians have an enjoyable retirement.