Congratulations Latitude One! Winner of the national marketing excellence award

,

The marketing campaign to launch Ingenia Lifestyle’s flagship over 55s community at Port Stephens on the NSW central coast has been recognised at the National Retirement Living Awards 2018.

Latitude One is located at Anna Bay and will consist of 270 brand new homes, offering a modern gold-class resort-style community for over 55s under the land lease ownership model.

The Marketing Excellence Award was presented to Ingenia Lifestyle at a gala ceremony at Parliament House in Canberra in November.

The high-level marketing objectives for the Latitude One campaign included establishing the project as a desirable brand in the local area; increasing awareness through targeted advertising, community engagement and marketing; attracting purchasers over two stages; building a database of qualified leads and achieving settlements.

The strategy saw sales objectives reached months ahead of schedule, with thirty Stage One homes completed and settled four months early.

Stage Two homes were fast-tracked and released for sale and were oversubscribed, leading to the early release of Stage Three of the project.

Latitude One has been a collaborative effort by sales, marketing and development and continues to set new benchmarks in the industry, now to be recognised by the peers in the industry for its excellence has been exciting and rewarding.

The National Retirement Living Awards recognise the contribution and achievements across all areas of the retirement living sector by the people and companies helping ensure senior Australians have an enjoyable retirement.

New community clubhouse unveiled at Lake Conjola

,

Ingenia Lifestyle Lake Conjola is well on its way to becoming a thriving community as the community unveiled its new $2.5 million contemporary style clubhouse and facilities with residents, guests and local dignitaries  attending the official opening ceremony on Wednesday 12 December.

The brand-new clubhouse will become a social and entertainment hub for resident events and gatherings, with expansive verandahs and a multitude of resort-style facilities including an outdoor pool, library, entertainer’s kitchen and barbecue facilities.

Shoalhaven Mayor Councillor Amanda Findley and Member for South Coast, The Hon. Shelley Hancock MP joined Ingenia General Manager Operations Corrie Milne in cutting the ribbon to officially open the clubhouse to residents.

Corrie said the new clubhouse would become a popular hub for residents and the wider community with a range of new facilities for everyone to enjoy.

“Our residents have been keenly watching the clubhouse come together and are all eager to make the most of the new facilities, especially the outdoor pool and gym to keep fit and healthy.

“At Ingenia, we pride ourselves on creating vibrant and engaged communities and I think the facilities we are unveiling today really embody the sense of community that exists within Lake Conjola and as new residents move in, our community will continue to foster strong friendships amongst residents,” Corrie said.

Catering to a variety of exercise preferences, the clubhouse will also feature an air-conditioned gymnasium designed for all fitness levels, a games room and an outdoor putting green.

Residents will also be able to take advantage of Ingenia’s new social and lifestyle program, Be Active, introduced to enhance the lives of residents with free monthly events, social engagements and health and wellness workshops.

Take a life-changing detour

,

Deciding to take a few detours in life can become a little more safe knowing you’ve done your homework, dotted the I’s and crossed the Ts.

For downsizers Reno Denicoli and his wife Helen, a detour saw them instantly fall in love with Ingenia Lifestyle Lara and they have continued to do so for over 18 months.

Reno and Helen originally lived in Hoppers Crossing in a large home for 26 years before deciding to downsize and move to a lifestyle community.

They did their research, looked at all their options, worked out the numbers and created a shortlist.

“We went to look at Geelong and Keilor and then one day we took a detour through to Lara and we felt comfortable straight away.

“The amenities are what drew us in – it really was love at first sight – the water feature at the entry, the aquatic centre and the billiards room; the facilities are up there with the best. It tipped the scales for us choosing to live at Ingenia Lifestyle Lara.

“But, the biggest drawcard at Ingenia Lifestyle Lara is there are no exit fees, you can sell the house yourself and there are no capital gains to share.

“This is community living with privacy and we have peace of mind that comes from living with like-minded people.

“There is a real community spirit and we all have a common dominator where we all help each other, which is great for building relationships,” Reno said.

Find out more about Ingenia Lifestyle Lara by visiting www.liveinlara.com.au or call Dianna McGrath on 0476 839 644.

Top tips to consider when downsizing

If you’re thinking about downsizing and you’re unsure of what the best option is for you, don’t worry you’re not alone, Australia is experiencing a tidal wave of people considering their future and they’re all trying to make the right decision.

We ask Ingenia’s Chief Operating Officer, Nikki Fisher, what her top tips are when considering a move to downsize into a lifestyle community.

What do people need to know about choosing to downsize?

“With the new alternative to the traditional retirement village option being the lifestyle-focussed land lease ownership model, where you purchase your own home and lease the land, over 55s are introduced to a whole new housing concept that’s not just for retirees, but is the new alternative for downsizers, whether they’re still working or planning on their retirement.”

What are your top tips for people thinking of moving to a community?

#1 Do your research: Planning the next steps in your future may seem like a daunting chore that eats up time in research and decision making, however, if you start by reading advice from senior’s lifestyle and finance experts so you can better prepare yourself for the future.

#2 Take the time to consider your options: Ask yourself some critical questions around the who, what, why and where to help you determine what the best fit for your new lifestyle might be.

#3 Assess what you can afford: Calculate what you might need to enjoy a new lifestyle. If you could unlock the equity in your family home, how much would you need to have in your hand to open up the door to a brand new lifestyle?

#4 Explore and gather all the facts: When you start to look at all the options and understand the key differences between them you’ll then be able to confidently make some informed decisions and take control of your future.

 

What trends do you see emerging in the seniors living space?

Ingenia Lifestyle has been dedicated in delivering and operating the land lease ownership model across the east coast of Australia and we’re thrilled to see our hard work now emerge as the next seniors living trend as it achieves a strong foothold in the over 55s living space.

Land lease living is an increasingly popular option for the independent and active over 55 as it protects our resident’s financial security and independence and is a more simple and transparent model to understand.

When you buy a home under the land lease model it means you do not need to purchase the land, you lease it, saving seniors hundreds and thousands of dollars in upfront costs and unnecessary government stamp duty fees.

The other additional benefit of Ingenia Lifestyle’s land lease model is there are no council rates, no strata or body corporate fees and on exit there are no DMF fees and no refurbishment fees to pay. Plus, you keep 100% of any capital growth made on your home and as it becomes part of your estate, the home is a willable asset so it’s possible to bequeath it to family and loved ones.

This is something our residents find extra comfort in they can keep the value of their new asset which is also a benefit for family and loved ones.

The next trend we see emerging in land lease living is our new gold class range of luxurious, master planned communities launched under the Ingenia Lifestyle Star Collection brand.

Our Star Collection brand provides a boutique lifestyle balanced with affordability and value located within desirable coastal regions on greenfield land delivered under the innovative land lease ownership model.

They include a range of premium architect-designed homes that are surrounded by sub-tropical gardens and streetscapes within an enviable resort lifestyle. At the centrepiece of our Star Collection communities are the exceptional clubhouses; big enough for a lively atmosphere while small enough for a relaxed ambience. From the cinema, library, sports bar and bowling green, residents are all set for an unrivalled lifestyle. Add to that a wellness centre with a heated pool and gym, and consulting rooms, they’ll simply be thriving.

Ecstatic downsizers first choice resort-style living

,

Coffs Harbour downsizers are set to secure their future sooner than planned, with Ingenia Lifestyle’s new $75 million lifestyle community – Plantations – launching its VIP buyer registration club.

In a bid to meet surging demand for over 55s resort-style living along New South Wales’ north coast, Ingenia Lifestyle has launched into pre-sales mode ahead of schedule with two sell out events as buyers rush to secure their new home.

Soon-to-be residents Brian and Diane Greenwood said they were thrilled to be able to view the plans for Plantations early thanks to registering with the Ingenia Lifestyle First Choice Club, which secured them priority access to select their preferred home design in the new gold-class community.

“The home prices in Plantations are so affordable that we were sold the second we saw the sales office – I am beyond excited,” Mrs Greenwood said.

“We have been in love with the development since day one – the price means we will have extra money to fund all the things we had hoped to do in retirement, such as caravanning around Australia and holidaying overseas.

“The security that comes with living in a community such as Plantations gives us peace of mind about being able leave our home and travel whenever we want to.

“Our desired home will have everything we need, two-bedrooms, open plan living and a big alfresco dining area out the back which will be perfect for when we entertain – something I love to do.”

With housing affordability a growing concern on the north coast of New South Wales[1] and front-of-mind for many over 55s, the new lifestyle community is a welcome addition to the area, where buyers are seeking to minimise their financial risks as they pursue downsizing options.

Lifestyle-focused land lease communities have a strong foothold in the market, setting new benchmarks and breaking down the walls of confusing contracts, complex financial arrangements and questions over legalities.

Ingenia Chief Operating Officer Nikki Fisher said land lease living replaces uncertainty with a more affordable, simple and transparent ownership model.

“Land lease living is not your average retirement community, it saves seniors thousands of dollars with a more affordable price point while introducing a whole new housing market that is not just for retirees but for all types of downsizers,” Ms Fisher said.

“Our unique model means residents purchase a brand new home and lease the land, meaning they don’t have to worry about paying strata management or body corporate fees, council rates, stamp duty, exit fees or even refurbishment costs.”

The lifestyle community will also feature a resort-style clubhouse, which is set to include a gym, heated pool, library, lawn bowling green, cinema, consulting rooms, alfresco BBQ area and sports bar.

Set on 19.5 hectares Plantations by Ingenia Lifestyle is the next Star Collection community to launch under Ingenia Lifestyle’s gold-class brand.

Construction on homes has already commenced, with the first residents to be welcomed from early-2019.

For more information or to register for Ingenia Lifestyle’s First Choice Club, please visit https://www.liveinwoolgoolga.com.au/.
[1] Affordable Housing, Regional Development Australia 2017

Downsize without the sting on stamp duty

As life expectancy hits a new high, over 55s have been left wondering about their options to fund their current lifestyle for the decades ahead.

Finance expert and international bestselling author Noel Whittaker said the biggest challenge facing the over 55s today is many people are outliving their money.

“The simple fact is most people don’t have enough money to retire on, especially when a lot of that money is tied up in a home. But the trouble is, you can’t sell the back steps of your house,” Noel said.

“For many, downsizing is an effective way of unlocking the large amounts of capital trapped in the family home – a crucial step to retaining financial independence and enjoying a comfortable lifestyle.

Noel said one of the major impediments that tend to make people reluctant to downsize their home is stamp duty.

With the new alternative to the traditional retirement village option being the lifestyle-focussed land lease ownership model, where you purchase a brand new home and lease the land, over 55s are avoiding the unnecessary sting on stamp duty while being introduced to a whole new housing concept that protects their financial security and independence.

Leading owner and operator of lifestyle communities, Ingenia Lifestyle, is recording a high level of demand from downsizers seeking out the unique model as it offers a more affordable price point on a new home and gives buyers more confidence knowing there’s no surprises with just one weekly site fee to cover the rent of the land.

Additionally, there are no council rates to pay and if or when the time comes to leave, the home owner retains 100% of any capital growth made on the property with no refurbishment fees and no DMF fees to pay on exit, equating to more money in the pockets of downsizers.

If you’ve been awaiting the right opportunity to downsize, reserve your new lifestyle today with Ingenia Lifestyle.

Creating stronger family relationships this Christmas

The festive season and New Year is a wonderful time for generations to gather and celebrate, however, it should also be a time for people to check in with family and see how they are doing and what help or assistance they might need.

As the family takes some time out from their busy schedules it’s also good to check in with one another and encourage people to tackle some important topics about health, lifestyle and their future.

Ingenia’s General Manager Care Development, Janene Eagleton, has urged Australian families to make the most of their time together.

“It’s important to create an open and honest dialogue as it can be easy to dance around topics like how well someone is managing in their own home, especially when your senior family members insist they are doing fine.

“In my experience leading the Ingenia Lifestyle care and wellbeing programs and working with hundreds of senior Australians, there are a number of common concerns in our community,” Janene explains.

Finances

Learning to live on a budget can be a huge challenge for anyone. Despite owning your own home, and possibly receiving pension and superannuation payments, it’s very possible that seniors don’t have sufficient cash flow to live the lifestyle they would prefer.

Maintenance

Home maintenance is a chore at any age, but having a huge yard and empty bedrooms to maintain can be an unnecessary burden with mowing, gardening and vacuuming large spaces.

Lifestyle

After more than 40 or 50 years in the workforce and raising a family, retirement should be a time for putting yourself first and doing what you love, whether that’s travelling, staying fit or keeping social, try and consider some ways to make it happen.

Health

Poor health can be an unfortunate consequence of ageing, and having easy access to medical facilities and programs is more important than ever. Ingenia Lifestyle’s care and wellbeing programs connects residents to service providers so they can live an independent and active lifestyle.

 

Downsizers seek new living trends with more benefits

,

With housing affordability an ongoing concern for seniors within the Coffs Harbour region, leading developer of over 55s communities, Ingenia Lifestyle, is meeting the surging demand for more suitable accommodation options with the launch of Plantations.

The new lifestyle community, located in Woolgoolga, recently celebrated the pre-sales launch by welcoming over 200 guests to a special high tea event with seniors finance expert, Rachel Lane, while offering a sneak peek of the vision for the new $75 million community.

The event attracted an unprecedented number of downsizers looking to understand how selling their family home could be a crucial factor to freeing up much needed funds while retaining financial independence in their senior years.

Guests were also keen to learn about the new alternative to the traditional retirement village option with Plantations land lease ownership model setting new benchmarks in over 55s lifestyle living.

Ingenia Chief Operating Officer, Nikki Fisher, said the demand for Ingenia Lifestyle’s land lease communities comes at a time when many senior Australians are grappling with the availability for more suitable housing.

“Those who look to downsize and relocate to an over 55s lifestyle community often pay less for their new home, which provides them with more capital to fund their senior years.

“Lifestyle-focused land lease communities are one of the newest senior living trends available to the downsizing market, allowing residents to purchase a brand new home and lease the land while eliminating the need to pay stamp duty fees with no complicated exit fees.

“Many lifestyle community residents are also able to access rental assistance, another added comfort each fortnight and take part in Ingenia’s social, lifestyle and wellbeing programs so residents can continue to live independently or lock up and leave to travel,” Nikki said.

The very simple and transparent land lease ownership model offers buyers more confidence knowing there’s no surprises with just one weekly site fee to cover the rent of the land, additionally, if or when the time comes to leave, the home owner retains 100% of any capital growth made on the property.

For more information, or to book your appointment to view the home designs, contact the sales team on 0448 714 021 or visit liveinwoolgoolga.com.au.

New gold class community revitalising Port Stephens seniors

,

Established in the Port Stephens’ region, Ingenia Lifestyle’s first gold-class community – Latitude One – has been met with high local demand as more people seek to downsize locally and reinvigorate their lifestyle in their ‘golden years’.

Latitude One Activities and Events Coordinator and lifetime Anna Bay resident, Felicity Hamilton, said the arrival of the lifestyle community to the region is providing a new lease on life for locals.

“The residents absolutely love getting involved in the activities and events that I organise with an abundant of leisure activities to choose from including the Big Star events, welcome morning teas, working bees in the Happy Harvest country garden and walking group.

“I have seen such a change in residents’ zest for life since moving into the Latitude One community – they are recreating their sense of identity and purpose and with the clubhouse construction commencing soon, new spaces will be created to accommodate the new hub of wellness, fun and laughs.

“From the love and friendships I have witnessed in the Anna Bay area since I was a little girl, Latitude One is only going to strengthen the comradery within the community,” she said.

Felicity has lived in Port Stephens, in the Anna Bay area, since she was six-years old, and can already see how Latitude One is becoming the first of its kind while meeting local demand for boutique community living.

“One thing I have noticed is many locals in the area want to vacate their large homes and downsize to a smaller home.

“They love the freedom that having low home maintenance brings, allowing them to spend more time socialising with friends rather than getting stuck mowing the lawn,” Felicity said.

The next stage of homes in release four has now commenced and selling strongly. Book your tour of the Display Village by calling Sheree Richardson on 0408 295 737 or for more information please visit www.liveinportstephens.com.au

 

Seniors turning back the clock with fitness fun

,

Proving age is no barrier when it comes to health and fitness, Ingenia Lifestyle has smashed the stereotype that seniors aren’t willing – or able – to live an active lifestyle with a growing number of residents participating in health and fitness activities.

A recent study by the Australian Institute of Health and Welfare revealed the importance of such programs, confirming that good health through fitness and activity not only extends the lifespan of older Australians, but also contributes to their social and mental wellbeing.

Residents from Ingenia Lifestyle Chambers Pines participate in free monthly events, social engagements and wellness workshops, striking a chord with them as they’re eager to stay fit in company with their friends and neighbours.

Avid participant in senior’s fitness, Michelle Collins, said the community’s resort-style facilities allowed her to get the most out of her day.

“I love getting on the treadmill each afternoon and spending a good 45 minutes walking and jogging, I also love the Be Active program in the community, especially the line dancing – it’s so much fun!

“As we get older, we (seniors) can become scared of fitness, but it doesn’t always have to be intense workouts – just getting out of the house and being social on game nights or other activities is great for our health.

“Moving into Chambers Pines has been the best thing for my husband and me. We couldn’t maintain our big, old home which was on acreage, so now we use our energy socialising in the community clubhouse and going for walks in the area,” Michelle said.

Village Manager Ian Thompson said the whole community loved the activities on offer through the Be Active program.

“Residents here are the first to tell you age is definitely not a factor when it comes to fitness,” Ian said.

Ingenia Lifestyle Chambers Pines has brand new homes starting from $229,000.

For more information contact Project Sales Manager, Lynda Ruddell on 0475 969 355 or visit www.liveinlogan.com.au