Congratulations Latitude One! Winner of the national marketing excellence award

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The marketing campaign to launch Ingenia Lifestyle’s flagship over 55s community at Port Stephens on the NSW central coast has been recognised at the National Retirement Living Awards 2018.

Latitude One is located at Anna Bay and will consist of 270 brand new homes, offering a modern gold-class resort-style community for over 55s under the land lease ownership model.

The Marketing Excellence Award was presented to Ingenia Lifestyle at a gala ceremony at Parliament House in Canberra in November.

The high-level marketing objectives for the Latitude One campaign included establishing the project as a desirable brand in the local area; increasing awareness through targeted advertising, community engagement and marketing; attracting purchasers over two stages; building a database of qualified leads and achieving settlements.

The strategy saw sales objectives reached months ahead of schedule, with thirty Stage One homes completed and settled four months early.

Stage Two homes were fast-tracked and released for sale and were oversubscribed, leading to the early release of Stage Three of the project.

Latitude One has been a collaborative effort by sales, marketing and development and continues to set new benchmarks in the industry, now to be recognised by the peers in the industry for its excellence has been exciting and rewarding.

The National Retirement Living Awards recognise the contribution and achievements across all areas of the retirement living sector by the people and companies helping ensure senior Australians have an enjoyable retirement.

‘Happy Harvest’ for Port Stephens seniors

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Port Stephens over 55s are reaping what they sow this Christmas, with a new community garden growing not only fresh vegetables but camaraderie amongst residents.

Ingenia Lifestyle’s Latitude One lifestyle community recently installed a community garden, and residents have taken to planting and maintaining the garden with enthusiasm.

Latitude One Activities and Events Coordinator Felicity Hamilton said when they mentioned the idea of a community garden to residents, they were really excited about it.

“It really gives residents the opportunity to socialise, get outside and foster a fun hobby – they call their garden ‘the happy harvest’,” Ms Hamilton said.

“The garden has beans, capsicum, three types of tomatoes, spring onions, two types of cucumber, corn, a range of herbs, avocado trees, mango trees, blackberries, apricots, passion fruit vines, chokos and strawberries.

“We also have 42 egg-laying hens rescued from factory farms who now live in ‘Cluckingham Palace’.

A recent report from ACT’s planning department found there were a range of well documented benefits of community gardens, including health and societal – with majority of the benefits outlined around building community and friendships.[1]

“Many of our residents met at the community garden and their relationships have grown into great friendships – not to mention the health benefits.

“It’s turned into a really great community project, we have about 55 residents working on the garden, with most of them using the fresh produce in their own cooking.

“We also use the produce for some of community events, such as our Melbourne Cup lunch and Christmas feast, where we used community-grown lettuce for salads and eggs from our chickens for frittatas.”

Ken Scott, one of the first residents at Ingenia Lifestyle Latitude One and a keen gardener said at first only a couple of residents were invested in the community garden.

“It didn’t take long for there to be a group of residents wanting to help maintain the garden – we all love being able to look after it collectively,” Mr Scott said.

“I have met many likeminded neighbours who have now all become good friends.”

[1] A Study of the Demand for Community Gardens and their Benefits for the ACT Community

Foundations laid for a brand-new luxury lifestyle

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The concrete has been poured and the foundations set for a brand new luxury clubhouse at Ingenia Lifestyle’s $100 million gold-class lifestyle community, Latitude One.

The multi-million-dollar clubhouse – part of the early stages of the development – will consist of three separate buildings to maximise open space and provide stunning views of the deluxe resort-style pool area.

Ingenia Development Director Ed Wortman said there had been extensive input into all elements of the clubhouse, from design and construction to landscaping and maintenance.

“We have collated the feedback received from a range of experts, listened to the feedback from our community engagement seminars and accommodated as many of the popular features into the design as possible,” Mr Wortman said.

The new clubhouse is the vision of design experts Noel Bell Ridley Smith (NBRS Architects), who has designed multiple world-class community spaces. Construction is being managed by award-winning builders from the Hunter Valley region, MARS Construction.

“The clubhouse will feature a suite of luxury resort-style facilities, including large entertaining spaces with a commercial kitchen, café, hair salon, sports bar, movie theatre and consult rooms for visiting practitioners,” Mr Wortman said.

“Heated indoor and outdoor swimming pools, a bowling green and croquet lawn will also offer plenty for those residents who want to live a more active lifestyle.”

With construction beginning earlier this month, residents are expected to be able to enjoy stage one of the clubhouse by mid-2019.

Ingenia Lifestyle Latitude One Community Manager Matt McDonald said residents are beyond excited for the new facilities and all the fun and relaxation it will bring.

“The multi-million-dollar clubhouse is set to completely change the lifestyle of our residents with a range of facilities including ‘Lake Latitude’, a beautiful man-made lake that the clubhouse will open out onto – a beautiful focal point for the community,” Mr McDonald said.

“Being able to see and be part of each step of creating this community in Port Stephens has been great.

“I have noticed a few residents keeping an eye on the project in a state of excitement – they feel like they live in a resort already, so this clubhouse will only heighten that experience.

“I sure could imagine enjoying my retirement here.”

For more information on Ingenia Lifestyle Latitude One or downsizing please visit www.liveinportstephens.com.au.

Sales success recorded at Latitude One lifestyle resort

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Downsizers in the Port Stephens region have contributed to the unprecedented sales success that’s currently being recorded at over 55s lifestyle resort, Latitude One.

All homes in the first three stage releases of Latitude One have sold out with the fourth stage release recording high levels of enquiry and sales reservations on the brand new homes.

Latitude One Project Sales Manager, Sheree Richardson, said the response has been amazing with statistics showing 50 percent of purchasers have originated from within 20 kilometres of the community.

“The demand to live within Latitude One saw us achieve sales objectives months ahead of schedule and all stage releases brought forward, some six months in advance.

“The main driver has been the architecturally designed homes with their high end finishes and energy efficiency including Smeg appliances, Caesarstone bench tops, ducted air conditioning, ceiling fans in all bedrooms, living and alfresco areas with beautiful high ceilings and open plan design that maximises the natural light and sense of space.

“All designs have been popular and are dependent on each person’s individual needs and affordability, however my favourite design would be the 104, because of its functionality and spacious entertaining area that opens straight on to a large open plan dining/living area with plenty of storage in the double garage,” Sheree said.

While the community has been busy opening up doors welcoming new residents, the residents have been kept busy with their active social and wellbeing program which is contributing to their new lifestyle.

Nelson Bay locals for 24 years, Gaile and John Butterworth were keen to start a new lifestyle but were seeking the right opportunity to open up for them.

“Latitude One is something we’ve never had in Nelson Bay before and once we had a look, it sort of blew our minds a bit, it was fabulous and it was different.

“Since downsizing we’ve freed up the money to buy a new car and furniture, previously we had been limited with what holidays we could go on, but now we’ve be able to do two overseas trips this year and a European trip planned for next year!

“The timing was perfect, it’s a fantastic way to come into something like this and still have the money left over to live the life you always wanted to live in your retirement. It’s terrific,” Gaile exclaims.

Book your tour of the Latitude One Display Village by calling Sheree Richardson on 0408 295 737 or for more information please visit www.liveinportstephens.com.au.

New gold class community revitalising Port Stephens seniors

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Established in the Port Stephens’ region, Ingenia Lifestyle’s first gold-class community – Latitude One – has been met with high local demand as more people seek to downsize locally and reinvigorate their lifestyle in their ‘golden years’.

Latitude One Activities and Events Coordinator and lifetime Anna Bay resident, Felicity Hamilton, said the arrival of the lifestyle community to the region is providing a new lease on life for locals.

“The residents absolutely love getting involved in the activities and events that I organise with an abundant of leisure activities to choose from including the Big Star events, welcome morning teas, working bees in the Happy Harvest country garden and walking group.

“I have seen such a change in residents’ zest for life since moving into the Latitude One community – they are recreating their sense of identity and purpose and with the clubhouse construction commencing soon, new spaces will be created to accommodate the new hub of wellness, fun and laughs.

“From the love and friendships I have witnessed in the Anna Bay area since I was a little girl, Latitude One is only going to strengthen the comradery within the community,” she said.

Felicity has lived in Port Stephens, in the Anna Bay area, since she was six-years old, and can already see how Latitude One is becoming the first of its kind while meeting local demand for boutique community living.

“One thing I have noticed is many locals in the area want to vacate their large homes and downsize to a smaller home.

“They love the freedom that having low home maintenance brings, allowing them to spend more time socialising with friends rather than getting stuck mowing the lawn,” Felicity said.

The next stage of homes in release four has now commenced and selling strongly. Book your tour of the Display Village by calling Sheree Richardson on 0408 295 737 or for more information please visit www.liveinportstephens.com.au

 

The Evolution of Retirement Living has Arrived!

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Ingenia Lifestyle’s new Port Stephens lifestyle community, Latitude One, has launched the future vision of retirement living in perfect style.

The community welcomed Mayor Mr Ryan Palmer and local member Ms Kate Washington MP who joined Ingenia CEO Simon Owen to officially open the brand new display village on Saturday 21 July.

The gold-class community by Ingenia Lifestyle’s new Star Collection – the first of its kind for Ingenia – has had strong sales and enquiries since it launched, with more than 80 homes sold and its first residents moving in.

The display village opening saw more than 250 guests tour the six new display homes and experience Latitude One’s luxury lifestyle living for over 55s set within Anna Bay.

Port Stephens Mayor Mr Ryan Palmer, who opened the village with an official ribbon-cutting ceremony, said while land leasing isn’t new to Port Stephens, it certainly had become a popular option for residents looking for flexibility, community and a relaxed lifestyle.

“Port Stephens is a popular region for retirees and, as a council, we’re working hard to ensure sustainable and balanced growth in this area,” Mr Palmer said.

“I don’t think anything can beat the way of life we have here – the natural beauty of beaches and bushland all around us, plus the convenience of being close to shops, services, and the airport, it really is the perfect place.

“I know the community values these things too, which is why it’s fantastic to be here to help launch the Latitude One Display village and celebrate our new residents in Port Stephens.”

Ingenia CEO Simon Owen said he was excited to open the new range of display homes and see the community come to life in the picturesque Anna Bay region.

“We are pleased to be building our presence in the region, with Latitude One joining our Soldiers Point and One Mile Beach Holiday parks in the area,” Mr Owen said.

“Our $100 million investment will see us create 270 new homes and an array of facilities, with community activities for everyone to enjoy.”

Industry news operator, The Weekly Source, recently shined a light on the land lease community industry and why we’re experiencing an accelerating customer demand for the unique ownership model. Publisher, Chris Baynes, attended the official launch of Latitude One and uses our new community as a case study to explain why the land lease community sector is reshaping retirement living. Click here to read more. 

 

Experience the Latitude One Wow Factor

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First residents to move in to Latitude One, Kenneth and Janette Scott, were thrilled when they first learnt about Ingenia Lifestyle Latitude One, saying it gave them that rare ‘wow factor’ they were hoping for.

“We had been searching for a home to downsize into for a very long time. We hadn’t found one that grabbed us until we came across Ingenia Lifestyle in our local shopping center and we were instantly interested.”

“When we saw the community – it had the instant wow factor,” Ms Scott said.

“None of the other communities we had seen even came close to Latitude One – they have certainly raised the bar.

“Our new home is perfect for us, we did downsize but it doesn’t feel like we had to sacrifice anything to do so – it’s so well designed, it has three bedrooms and even has an open plan living area, which is my favourite part.

“We enjoy going on holidays and being able to go travelling at a moment’s notice is something we want to make the most of at our age. In November, we are going on a cruise and we feel very secure leaving our home, the community is very safe.

“My husband and I have seen the plans for the new clubhouse too and can’t wait to enjoy all the activities that will be on offer – we love being social and getting to know everyone,” she said.

The centrepiece of Latitude One will be a multi-million dollar clubhouse and resort-style facilities including a cinema, library, sports bar and bowling green.

A wellness centre with a heated pool, gym and consulting rooms for visiting medical practitioners will also be available for residents.

Experience the wow factor with a tour of the brand new display village with the project sales team. Contact Sheree Richardson on 0408 295 737 or visit www.liveinportstephens.com.au for more information.

Downsizers Maximising their Finances with Road Map to Retirement Events

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Downsizers looking to understand their retirement living options, the legal implications of contracts and how the recent pension changes may have affected them have flocked to our most recent Road Map to Retirement seminar Port Stephens Nelson Bay Golf Club.

Author, finance expert and government advisor Rachel Lane guided guests through the tips to downsizing and unlocking equity.

Attendees also heard from Martin Checketts, partner at Mills Oakley law firm. As an experienced advisor on the legal implications of contracts with retirement villages and aged care providers, Mr Checketts provided guests with a comprehensive overview of their legal rights on their downsizing journey.

High tea and refreshments were provided for guests who then had the opportunity to see first-hand the benefits of downsizing to maximise a more active lifestyle.

If you’re in Victoria, and can make your way to our next seminar on Wednesday 11th October, click here for the event details.

The Road Map to Retirement seminar will explore:

  • Different ownership models in retirement and lifestyle communities
  • Impacts on pension entitlement and eligibility for rent assistance
  • Legal implications and contractual differences
  • Benefits of freeing up equity from within your home

Over 55s finance expert and author Rachel Lane said now is an opportune time for seniors to re-evaluate their finances and think about what lifestyle changes could better prepare them for the future.

With home ownership viewed as an investment for the future, for some pensioners, downsizing the family home could be a crucial factor to free up much needed funds and retain financial independence.

“A lot of people look at downsizing to either a land lease community or retirement village, however, they are distinctively different and can be hard to compare,” Ms Lane said.

The seminar will also be an opportunity for guests to find out about Ingenia Lifestyle Lara, an innovative over 55s lifestyle-focused land lease community, just 20 minutes from Geelong. Call Zoe Ilich-Paul on 0436 653 793 to book your spot – places are limited!